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Computer Hardware from Oracle

Oracle Corp. is selling computer hardware for the first time in its 31-year history, signaling an ambition to become more than a one-stop shop for business software.

The expansion announced Wednesday by Chief Executive Larry Ellison calls for Oracle’s sales team to peddle a “database machine” and a smaller storage product, both made by Hewlett-Packard Co. Both pieces of hardware are designed to help companies fetch information stored on Oracle’s database software more quickly while taking up less space in corporate data centers.

The database machine will sell for $650,000 and store up to 168 terabytes — “1,400 times larger than Apple’s largest iPod,” Ellison boasted in reference to the 120-gigabyte media device made by the company run by his best friend, Steve Jobs.

As it wades into a new field, Oracle is aiming to undercut other hardware makers like Netezza Corp. that sell so-called “data warehouse appliances.” The Oracle-HP partnership conceivably could also siphon sales from storage providers like EMC Corp. and IBM Corp.



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