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Latitude is a new feature of Google Maps for mobile, as well as an iGoogle gadget, that allows you to share your location with your friends and to see their approximate locations, if they choose to share them with you. You can use your Google account to sign in and easily invite friends to Latitude from your existing list of contacts or by entering their email addresses. Google Talk is integrated with Latitude, so you and your friends can update your status messages and profile photos on the go and see what everyone is up to. You can also call, SMS, IM, or email each other within the app.
The service will indicate users’ locations with a small photo icon superimposed on a map. It is initially available for the BlackBerry and devices running Nokia’s S60 or Microsoft’s Windows Mobile software. An Android version will follow in a few days, said Gundotra, and he expects an iPhone version will follow very soon.
Latitude can automatically detect your location if you’re using it on a compatible smartphone — but it’s also possible to lie about where you are, by manually setting your location on a map.